Case studies from product launches, campaigns, and brand storytelling.
Drove go-to-market strategy that eliminated a key activation barrier, resulting in 30% increase in USD account activations and 18% lift in funding completion within the first month.
Owned end-to-end product marketing for a new virtual USD card launch, driving 35% increase in card creation and 59% transaction rate among new users within two weeks.
Designed and executed a gamified deposit campaign that drove 40% increase in Naira account activations and tripled deposit volume within an 11-day window.
Built a 12-week story-driven email series that sustained 25%+ open rates and 8-10% CTR, transforming email into a direct channel for user insight and product feedback.
Launched a 12-day multi-channel product education series across email, push, and in-app that achieved 26% open rates and drove 19% increase in feature usage.
Led content strategy for one of Nigeria’s largest student ambassador communities with 10,000+ members, delivering 12+ masterclasses with 95% satisfaction and reducing onboarding time by 50%.
