Case studies from product launches, campaigns, and brand storytelling.
Removed a $5 activation fee that was blocking USD account adoption. Led positioning, segmentation, and a multi-channel lifecycle launch that drove a 30% increase in activations.
Owned product marketing comms for a new virtual USD card. Drove a 35% increase in card creation with 59% of new users transacting within two weeks.
Designed and owned a gamified deposit campaign to drive adoption of a newly launched Naira account where activations increased by 40% and deposit volume tripled during the 11-day campaign window.
Created and owned a 12-week story-driven email series to build user relationships beyond transactions that maintained 25%+ open rates and turned email into a direct channel for user insight.
Designed and led a 12-day product education series across email, push, and in-app that drove 26% average open rates and a 19% increase in usage of key features during the campaign period.
Co-led content strategy for Cowrywise’s Ambassadors program. Guided a team of creators and hosted masterclasses with 95% participant satisfaction.
