Cowrywise Ambassadors Program
Co-led content strategy for Cowrywise’s Ambassadors program. Guided a team of creators and hosted masterclasses with 95% participant satisfaction.
The Context
Cowrywise, one of Nigeria’s leading savings and investment platforms, runs an Ambassadors program to extend its reach through community-driven content. The program needed a content lead to develop strategy, guide the ambassadors, and help them create content that actually resonated with their audiences.
What I Did
I co-led content strategy for the Ambassadors program, developing the approach for how ambassadors would create and distribute content that aligned with Cowrywise’s brand.
I designed a 6-month content writing curriculum for ambassadors who wanted to strengthen their skills. Each month had a structured theme, curated learning resources, and live masterclasses. I researched the resources, coordinated speakers, and shaped the masterclass content.
I also developed a restructuring proposal for the content team that introduced clearer onboarding, sub-teams, and recurring activities like prompts and masterclasses. This wasn’t just about reviewing posts — it was about helping ambassadors understand what makes content work and how to connect with their audiences authentically.
The Results
Participant satisfaction rate on masterclasses
Improved content quality and consistency across the ambassador team. Introduced a team structure that strengthened onboarding and ongoing engagement.
