About Me
I'm a product marketer with 3+ years of experience helping tech companies grow through sharp positioning, user-focused messaging, and campaigns that drive real results.
At Onboard, I led go-to-market strategy for feature launches, designed lifecycle campaigns that improved activation and retention, and built communication systems that turned transactional emails into real relationships with users. Before that, I grew engagement and awareness at Afrilearn and led the content strategy for Cowrywise's Ambassadors program.
My approach is rooted in understanding people: what they need, what they feel, and what moves them to act. I believe the best marketing doesn't feel like marketing. It feels like someone finally understood you.
Whether it's launching a product, building a brand voice, or designing a campaign that converts, I bring clarity, creativity, and a deep respect for the user to everything I do.
The Journey So Far
Onboard
Product Marketer
$8M-backed fintech startup in the $190T+ cross-border payments market
Drove go-to-market strategy that increased USD account activations by 30%, owned end-to-end product marketing for virtual USD card launch driving 35% card creation increase, and built communication systems that transformed email into a direct channel for user insight.
Afrilearn
Marketing Associate
UNICEF-funded edtech platform with 3M+ learners
Developed content strategies that boosted brand engagement by 35%, designed SEO-driven campaigns that improved organic reach by 40%, and collaborated with the product team to improve onboarding completion by 20%.
Cowrywise
Content Lead, Ambassadors Program
Y Combinator-backed wealthtech platform with 2M+ users
Led content strategy for a 10,000+ member ambassador community, delivered 12+ masterclasses with 95% satisfaction rate, and developed a restructuring proposal that reduced onboarding time by 50%.
Beyond Marketing
I'm also a writer. My work has been featured in literary magazines across Africa, and my short story Homesick was selected by TVO, Ontario's largest educational institution, for inclusion in their English curriculum on The Writer's Craft.
“Words have superpowers.”
That belief shapes how I approach messaging as a product marketer. Every word should earn its place, move the reader, and make something complex feel simple.