About Me
I'm a product marketer with 3+ years of experience helping tech companies grow through sharp positioning, user-focused messaging, and campaigns that drive real results.
At Onboard, I led go-to-market strategy for feature launches, designed lifecycle campaigns that improved activation and retention, and built communication systems that turned transactional emails into real relationships with users. Before that, I grew engagement and awareness at Afrilearn and led the content strategy for Cowrywise's Ambassadors program.
My approach is rooted in understanding people: what they need, what they feel, and what moves them to act. I believe the best marketing doesn't feel like marketing. It feels like someone finally understood you.
Whether it's launching a product, building a brand voice, or designing a campaign that converts, I bring clarity, creativity, and a deep respect for the user to everything I do.
The Journey So Far
Onboard
Product Marketing Lead
A Coinbase-backed fintech company
Owned go-to-market strategy for feature launches, designed lifecycle campaigns that improved activation and retention, and built communication systems that turned one-way emails into an actual relationship with users.
Afrilearn
Digital Storyteller & Marketing Associate
A UNICEF-funded edtech startup
Developed content strategies that boosted engagement and accelerated growth at a startup recognised by the African Union and the U.S. Chamber of Commerce.
Cowrywise
Content Lead, Ambassadors Program
One of Nigeria’s leading savings and investment platforms
Developed content strategy for the program, guided a team of ambassadors, and hosted a masterclass that had a 95% participant satisfaction rate.
Beyond Marketing
I'm also a writer. My work has been featured in literary magazines across Africa, and my short story Homesick was selected by TVO, Ontario's largest educational institution, for inclusion in their English curriculum on The Writer's Craft.
“Words have superpowers.”
That belief shapes how I approach messaging as a product marketer. Every word should earn its place, move the reader, and make something complex feel simple.